Responsibilities:
- Conducting research on consumer and market trends, target demographics, and competing brands;
- Designing and implementing market and consumer surveys;
- Gathering, analyzing, and interpreting marketing data;
- Preparing detailed reports on consumer behavior, competitors’ activities, outcomes, and sales;
- Monitoring customer bases and identifying new ones;
- Forecasting future market, consumer, and sales trends;
- Working with the marketing team to inform and develop marketing strategies;
- Communicating with customers, competitors, and suppliers;
- Monitoring the efficacy of marketing trends through analytical tools and software;
- Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.
Marketing Analyst Requirements:
- Bachelor’s degree in statistics, mathematics, social sciences, marketing, or a similar field;
- 2+ years of experience working in marketing;
- Good knowledge of analytical software such as Google Analytics;
- Proficiency in Microsoft tools;
- Excellent research, analytical, and data interpretation skills;
- Excellent communication skills (both written and verbal);
- Strong organizational and time-management skills;
- Ability to communicate complex information in an easy-to-understand format.