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Market Analyst


  • Conducting research on consumer and market trends, target demographics, and competing brands;
  • Designing and implementing market and consumer surveys;
  • Gathering, analyzing, and interpreting marketing data;
  • Preparing detailed reports on consumer behavior, competitors’ activities, outcomes, and sales;
  • Monitoring customer bases and identifying new ones;
  • Forecasting future market, consumer, and sales trends;
  • Working with the marketing team to inform and develop marketing strategies;
  • Communicating with customers, competitors, and suppliers;
  • Monitoring the efficacy of marketing trends through analytical tools and software;
  • Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.

Marketing Analyst Requirements:

  • Bachelor’s degree in statistics, mathematics, social sciences, marketing, or a similar field;
  • 2+ years of experience working in marketing;
  • Good knowledge of analytical software such as Google Analytics;
  • Proficiency in Microsoft tools;
  • Excellent research, analytical, and data interpretation skills;
  • Excellent communication skills (both written and verbal);
  • Strong organizational and time-management skills;
  • Ability to communicate complex information in an easy-to-understand format.
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